How to Reduce Sales Cycle 25%...

How familiar is this sales scenario?  After numerous attempts you’ve finally scheduled an appointment with a new prospective customer.  You arrive and after the small talk you’re asked to tell them what you do for them.  Which you eagerly commence your spiel, they look attentive and after 15 minutes they interrupt, indicating they have another meeting to attend.  "Please leave your product brochures," they say and "I’ll get back to you."  

So where do you stand?  Your initial good feeling vanished and left uncertain about follow-up.   Basically, you could have sent a brochure to accomplish the same outcome.  If you’ve experienced this scenario too many times here’s a way to change that.

The salesmans primary objective is to have a prospective customer commit to the next step in the sales process.  Yes, you have objectives to qualify the customer.  But what’s the commitment objective from the customer?  You want them to have that eager want and commitment to have a needs analysis, participation of decision makers and receptivity of a proposal.  Thus your sales process needs specific customer commitments made all along the way.  The benefit is sales productivity.  

Here’s how to focus your sales process by having specific commitments from the customer:

If you're seeking to reduce your sales cycle significantly then let's have the discussion that will make you more productive.  This is one of the things ActionCOACH's do...improve sales and productivity.  

Call me, I'll help you.  Ph:  972 709 6776 or eM:  StephenMarino@ActionCOACH.com