How to Measure Whether You are Busy vs. Productive...

There's not a business owner, operations manager, marketing or sales manager that doesn't tell me they are busy.  But the business-of-business is not busy-ness, it's productivity.  A better question is how productive are you?  And if the answer given is vague and not specific meaningful and valuable then how are you going to improve?

Here's a table of specific activities that count as productive depending upon your role.  How do you measure up?

Role		Productive Activities
Business Owner	Generating Revenue	Reducing Expenses	Improving the Team
Operations Manager	Producing and delivering products and services on time, to specification and on budget every time	Reducing Expenses	Seeking ways to systematize the routine and humanizing the exception
Marketing & Sales Managers	New customers:   Attracting, presenting and following up...	Existing Customers:  Increasing average dollar sale and number of transactions.  Increasing lifetime value of customer	Reduce the acquisition cost of a customer
Administration, Finance & Logistics	Delivering all back-office actions within budget, specifications and on-time every time	Systematizing the routine and humanizing the exception	Reducing overhead expense
Everyone	Create a customer experience such that they become Raving Fans

If you and your team are having questions about busy vs productive, then let's have a conversation.  This is one of the things ActionCOACH Business Coach's do  - improve productivity.  Call me at ph:  972 709 6776 em:  StephenMarino@ActionCOACH.com