How Would a 10% Change in Your Marketing Budget Impact Your Business?

How would a 10% change in marketing either up or down impact your business?  A quick poll done with 14 businesses owners with revenues less than $3.5 mm and 16 employees, believed that customers, revenues and profits would be impacted, somehow.  While a small poll, all owners agreed the impact should be known.  One owner laughingly summarized his answer with, "80% of marketing didn't work and didn't know which 20% did."

Without knowing your marketing numbers how do you know what to do more or less of?  Marketing budgets are the first to be cut because the right numbers are not gathered and a ROI can't be calculated.   Let's change that.

Marketing measurement builds respect, accountability, integrity, credibility, predictability and even likability.  If getting control of your marketing effectiveness hinders your business's growth, then let's talk.  As business coaches we ensure your marketing is an investment not an expense.

How Much More Business Would You be Doing with a New Playbook...?

Throughout baseball's history there's been a playbook to get the offense to score runs and defense to shut down hitting and base running. Your business playbook is no different. Time’s now to get your plays down on paper so your team can execute for more customers, revenues and profits.  Registration ends Friday, May 10, 2013, for this Massive Action Day - 90 Day Planning Session - "The Playbook for Your Profits and Productivity."

How much more business would you be doing with a new playbook?

Here's the workshop that gives you the confidence and conviction on how to rewrite your playbook to higher profits and productivity for the next 90 days and beyond.

The Ranger Ballpark venue was selected to see yourself in a championship environment, to step outside your day-to-day perspective and to surround yourself with like minded business owners and top business coaches focused on your growth.

Do you know of a single successful business owner who isn’t GOAL directed, persistently measuring, perfecting and re-directing their efforts?  When your GOALs remain in your heart and head, how much chance is there of achieving them in the shortest amount of time and energy?  And if you are one of the select few with written goals, are you holding yourself accountable to doing the small things today that get you to your BIG dreams of tomorrow?

So let’s get started...!

Yes!  I’m taking control of my business.  Sign me up for the Massive Action Day - 90 Day Planning Workshop – "The Playbook for My Profits and Productivity."  I’ll prioritize this time to step out of the business and get focused.  I’ll participate with a group of like-minded business owners and experienced business coach committed to moving my business forward.  No more procrastination, no more excuses, I’m ready to take ownership of the company’s performance and have an incredibly successful 2013.  After each 90 Day Planning Session, I’ll leave with the right specific actions in each of the following areas:

1. Mastery - Time, Delivery, Processes, Purpose and Money - Move from Choas to Control
2. Niche - Attracting and Keeping Customers, Easy to Buy from you with Iron Clad Guarantee - Not Competing on Price
3. Leverage - Systematize the Routine for Effiiciency - Humanize the Exception. Production On Time, Spec, Budget and Wow - Every Time
4. Team - From Employees to Team - Team Makes Decisions in Interest of Owner
5. Synergy - Well Oiled Machine - Sustainable Growing Cashflows. Owner Works "On" the Business. GM/Pres/COO is doing the Day-to-Day Operations
6. Results - Business Works "For" the Owner. Gains Freedom, Capability, Opportunity & Growth

There are various ticket options so you can bring your team and get results faster as well as invite others.  I know the investment amount is not an issue at $395…because as usual, I give you my Iron Clad Guarantee that if you participate - you'll leave energetic, passionate, enthusiastic, self-directed, prepared, focused, supported, systematic, timely and proactive. If you continue to feel drained, directionless, pessimistic, vague, reactive, impulsive, critical, haphazard, scattered and hesitant or just plane dissatisfied you can just stand up and walk out with a refund…

For every other business owner, vendor or client you refer, I'll refund you $100 off your ticket and they'll receive $100 refund off their ticket too.  There's no excuse to operate a business in Texas and not have plans to achieve your goals.

Once registered you'll receive a Prep Pack immediately there after that requires you to think about your business ahead of time so that you can get the most from this Massive Action Day. We're also going to remain there for lunch on us as we maximize our time.

Here's what other business owners have stated about their experience from the Massive Action Day...Click Here

Yes, taking massive action is optional but getting more productive and control of your business is not.  Investing in yourself and your team is a surefire way to get your business on the track to more productive time and personal gratification.

Register here and rewrite your playbook for more customers, revenues and profits! Playball!

The Business ActionPLAN...Rangers go from Poor Pitching and No Postseason to Consecutive World Series Appearances

Texas Ranger American League
Championship Rings
2010 & 2011

Since the arrival of CEO Nolan Ryan, general manager Jon Daniels and field manager Ron Washington, the Texas Rangers rewrote their playbook to change the culture of a franchise previously known for power hitting, poor pitching and lack of regular and postseason success. Today that playbook shows a team build around pitching, defense and aggressive base running resulting in consecutive American League Championship rings and World Series appearances.  

That journey began with a new playbook. From the "big picture" down to every pitch, there was a plan.  

How much more business could you be doing with a new playbook?

Here's the workshop that gives you the confidence and conviction on how to rewrite your playbook to higher profits and productivity for the next 90 days and beyond.

The Ranger Ballpark venue was selected to see yourself in a championship environment, to step outside your day-to-day perspective and to surround yourself with like minded business owners & top business coaches focused on your growth.

Do you know of a single successful business owner who isn’t GOAL directed, persistently measuring, perfecting and re-directing their efforts?  When your GOALs remain in your heart and head, how much chance is there of achieving them in the shortest amount of time and energy?  And if you are one of the select few with written goals, are you holding yourself accountable to doing the small things today that get you to your BIG dreams of tomorrow?

So let’s get started...!

Yes!  I’m taking control of my business.  Sign me up for the Massive Action Day - 90 Day Planning Workshop – Playbook for My Business. I’ll prioritize this time to step out of the business and get focused.  I’ll participate with a group of like-minded business owners and experienced business coach committed to moving my business forward.  No more procrastination, no more excuses, I’m ready to take ownership of the company’s performance and have an incredibly successful 2013.  

After each 90 Day Planning Session, I’ll leave with the right specific actions in each of the following areas:

Level 1: Mastery - Time, Delivery, Processes, Purpose and Money - Move from Choas to Control

Level 2: Niche - Attracting and Keeping Customers, Easy to Buy from you with Iron Clad Guarantee - Not Competing on Price

Level 3: Leverage - Systematize the Routine for Effiiciency - Humanize the Exception. Production On Time, Spec, Budget and Wow - Every Time

Level 4: Team - From Employees to Team - Team Makes Decisions in Interest of Owner

Level 5: Synergy - Well Oiled Machine - Sustainable Growing Cashflows. Owner Works "On" the Business. GM/Pres/COO is doing the Day-to-Day Operations

Level 6: Results - Business Works "For" the Owner. Gains Freedom, Capability, Opportunity & Growth

There are various ticket options so you can bring your team and get results faster as well as invite others.  I know the investment amount is not an issue at $395…because as usual, I give you my Iron Clad Guarantee that if you participate - you'll leave energetic, passionate, enthusiastic, self-directed, prepared, focused, supported, systematic, timely and proactive. If you continue to feel drained, directionless, pessimistic, vague, reactive, impulsive, critical, haphazard, scattered and hesitant or just plane dissatisfied you can just stand up and walk out with a refund…

For every other business owner, vendor or client you refer, I'll refund you $100 off your ticket and they'll receive $100 refund off their ticket too. There's no excuse to operate a business in Texas and not have plans to achieve your goals.

There is a Prep Pack that requires you to think about your business ahead of time so that you can get the most from this Massive Action Day. We're also going to remain there for lunch on us as we maximize our time.

Here's what other business owners have stated about their experience from the Massive Action Day...Click Here

Yes, taking massive action is optional but getting more productive and control of your business is not.  Investing in yourself and your team is a surefire way to get your business on the track to more productive time and personal gratification. 

Register here and rewrite your playbook for more customers, revenues and profits! Playball!

How to get Your Plans, Goals & Actions Landing in Fair Territory

Every baseball season - owners, general managers and coaches are setting a vision, making plans, setting goals and implementing action. Few know this better than Ranger's GM - John Daniels, CEO - Nolan Ryan and Coach - Ron Washington. You can see their concern when they heard your business was not registered for this Massive Action Day, yet!

Here's the workshop that gives you the confidence and conviction on how you'll achieve your productivity and profit goals these next 90 days and beyond.

The Ranger Ballpark venue was selected to see yourself in a championship environment, to step outside your day-to-day perspective and to surround yourself with like minded business owners & top business coaches focused on your growth.

Do you know of a single successful business owner who isn’t GOAL directed, persistently measuring, perfecting and re-directing their efforts?  When your GOALs remain in your heart and head, how much chance is there of achieving them in the shortest amount of time and energy?  And if you are one of the select few with written goals, are you holding yourself accountable to doing the small things today that get you to your BIG dreams of tomorrow?

So let’s get started...! Register Here

Yes!  I’m taking control of my business.  Sign me up for the Massive Action Day - 90 Day Planning Workshop – Playbook for My Business. I’ll prioritize this time to step out of the business and get focused.  I’ll participate with a group of like-minded business owners and experienced business coach committed to moving my business forward.  No more procrastination, no more excuses, I’m ready to take ownership of the company’s performance and have an incredibly successful 2013.  

After each 90 Day Planning Session I’ll leave with the right specific actions in each of the following areas:
 

Level 1: Mastery - Time, Delivery, Processes, Purpose and Money - Move from Choas to Control

Level 2: Niche - Attracting and Keeping Customers, Easy to Buy from you with Iron Clad Guarantee - Not Competing on Price

Level 3: Leverage - Systematize the Routine for Effiiciency - Humanize the Exception. Production On Time, Spec, Budget and Wow - Every Time

Level 4: Team - From Employees to Team - Team Makes Decisions in Interest of Owner

Level 5: Synergy - Well Oiled Machine - Sustainable Growing Cashflows. Owner Works "On" the Business. GM/Pres/COO is doing the Day-to-Day Operations

Level 6: Results - Business Works "For" the Owner. Gains Freedom, Capability, Opportunity & Growth

There are various ticket options so you can bring your team and get results faster as well as invite others.  I know the investment amount is not an issue at $395…because as usual, I give you my Iron Clad Guarantee that if you participate - you'll leave energetic, passionate, enthusiastic, self-directed, prepared, focused, supported, systematic, timely and proactive. If you continue to feel drained, directionless, pessimistic, vague, reactive, impulsive, critical, haphazard, scattered and hesitant or just plain dissatisfied - you can just stand up and walk out with a refund…

For every business owner, vendor or client you refer, I'll refund you $100 off your ticket and they'll receive $100 refund off their ticket too. There's no excuse to operate a business in Texas and not have plans to achieve your goals.

There is a Prep Pack that requires you to think about your business ahead of time so that you can get the most from this Massive Action Day. We're also going to remain there for lunch on us as we maximize our time.

Here's what other business owners have stated about their experience from the Massive Action Day...Click Here

Yes, taking massive action is optional but getting more productive and control of your business is not.  Investing in yourself and your team is a surefire way to get your business on the track to more productive time and personal gratification.

 

Click here and start hitting, scoring and playing solid defense for more customers, revenues & profits - Fair Ball!

Fallacy of the Social Media Boom...

If you're like most small business owners, you're being approached by social media evangelist claiming the demise of your business without Facebook, Twitter, LinkedIn and Google +1 marketing strategies.  The premise is everyone is doing it, the start-up costs are nominal and you're going to loose out to those that do.  Well let's test the premises.

1.  Everyone is doing it.  The social media info graphs show phenomenal growth over the past few years.  Yet my non-scientific study of nearly 900 business owners inclusive of B2B and B2C in the DFW area, with revenues less than $3 mm, with 3 to 35 employees and in business at least 2 years revealed few had social media accounts much less a company strategy.  Many still didn't have any web presence at all.  The alarming finding what that less nearly 20% didn't even answer the phone with a high percentage going to a boring voice mail.  How much business is being missed here?  Technology may be a help with call forwarding to a cellphone.  People still want to talk to a human being first.  The first question is where are your customers in the greatest quantity?  Ask whether there is sufficient market penetration to merit the investment?  Or recognize you're going to invest a lot to pioneer this effort.  

2.  The start up cost are nominal.  Partially true.  To open an account it is without a monetary cost.  Next comes the smarts and labor required to put relevant, timely and valuable content into numerous social media platforms.  By the way, you need to tailor your content and for each site differently so that the message is suited to each social media's purpose.  For instance...you Tweet - "I'm eating donuts,"  Facebook - "I like donuts,"  LinkedIn - "Eating donuts is one of my skills."  Google +1 - "I am a donut eater and I have the data to prove it."  This is worst than grammar class congregating verbs back in the day.  This initiative requires a lot more energy to inform, attract and edu-tain long term.  How would this work enhance new or existing customers?  Is there a ROI - if so is it near or long term?  

3.  You're going to loose out to those that do.  Well who is making money today applying social media?  I'm told this is not the right question.  This is all part of brand building and takes time.  Okay.  Most business owners are seeking to delight their customers.  If you can enhance the experience with social media go for it.  Just go into this with your eyes wide open and make the judgement call when to get apply the resources to be effective in social media. 

Social media is here to stay.  It is growing fast.  Learn enough to assess if your customers are there before investing.