7 Sentences in 7 Minutes to Develop Your Marketing Plan

Here’s a simple 7 sentence marketing plan that can be done in 7 minutes…if it takes much longer reconsider the KISS principle. 

1.    Tells the purpose of your Marketing…to buy a client.  And the purpose of your SOCIAL media marketing…is to build a relationship.  How does it attract them and move them to be advocates and raving fans of your products and services?

2.    States the competitive advantage you'll emphasize.  What is the Solution to a Problem?

3.    Explains who your target audience is…Who are your core relationships?  Who do you know who?  Who do they know who?  Where to find the greatest quantity of those that go beyond want & need to MUST have!

4.    Lists the marketing tools you'll be using.  Which social media tools are applicable? Twitter, Facebook, LinkedIn, YouTube, Google+, eBlogger, etc…

5.    Explains your niche in the marketplace….Not competing on price.  Can increase price…Making it easy to do business with you – Removing Risk – Providing a great Guarantee

6.    Sets forth your identity to your customer.  What experience is created for them?

7.    States your marketing budget, expressed as a percentage of your projected gross sales.   

Completing these 7 sentences ensures your Marketing Plan is communicable and therefore implementable.

Want to know how to make this happen in your organization?  Contact me at StephenMarino@ActionCOACH.com or ph:  972 709 6776.  This is what ActionCOACH - Business Coaches do…Think Bigger, Insist on Win-Win, Be First to Inspire!

When was the last time you did something for the first time...?

When was the last time you did something for the first time?  As the business owner you set the rules yet your actions remain constant despite changes in technology, globalization, client expectations, competition and regulation.  You're tolerably comfortable and know radical change is required.  Isn't it time to begin to boldly do things which you may previously never have thought of doing, or been too hesitant to attempt?  What's the evidence telling you with fewer customers, fewer transactions, lower average dollar sale and lower margins?  

So what holds you back?  Business history tells us that what got you here won't get you to your vision.  A new initiative away from relative security, conformity, and conservatism, all of which may appear to give one peace of mind, is in reality more dangerous to the independent and adventurous spirit within an owner than a perceived secure future. The very basic core of a owner's living spirit is their passion for delighting customers.  Hence there is no greater delight than to have an endlessly changing delivery of your products and services to enrich the customer.  

If you're contemplating doing something for the first time and want to brainstorm the implications and overcome the resistance, let's have a conversation.  Because that's what ActionCOACH - Business Coaches do - lead owners to higher performance.  Call me at ph:  972 709 6776.

Your Team Works to Live or Lives to Work? Impact on Productivity & Profitability...?

Team's tend to fall into two contrasting philosophies about work.  Depending on which philosophy you lead your business by you'll attract like minded team members and customers.

And which philosophy will reward you and your business most?  Hint:  Your customers enjoy working with people that are passionate about delighting them.

To have a discussion on which philosophy guides your company and what you can do improve it, give us a call at O:  972 709 6776 or email: StephenMarino@ActionCOACH.com