5 Ways to Prepare Your Marketing & Sales Team to Sell Your Brand

Business owners - how do your marketing and sales people describe your products and services?  Are they described in terms that address the customer’s fears, wants, needs and unmet desires?   

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Welcome to “Conversations every business owner has with their marketing and sales team.”  And today’s topic covers how your marketing and sales team communicates with your customers to find solutions.  Can your team describe all the different ways the customer can experience your company’s brand?   

Here are 5 questions to ask your marketing and sales team to discuss your products and services.  Improve performance here and you’ll make more sales...

1.   List the company’s range of products and services offered...this will spark an enlightening conversation

2.   How are the products and services offered and packaged to give customers choices for good, better, best options?  People are more likely to buy when they have options.  Step back look at the display offers.  Do the offers communicate easily the benefits, options, expectations and value to your customer?

3.   How do the sales people engage the customer to determine what problem needs to be overcome?  Do they share a story or follow an outline or script that lets the customer feel understood and appreciated and that you can help?

4.   How do the sales people present solutions to the customer?  How does the marketing and sales material enhance the buying experience?

5.   For your existing customers how do they learn of all your products and services after the first sale.  When do they learn of what else you could offer to delight them?

Review these questions with your Marketing and Sales team and you’ll improve the experience they give your customers and make more sales.  

If you discover the discussion was unsatisfactory, then let's talk.

Call me at ph:  972 709 6776 or em:  StephenMarino@ActionCOACH.com

Let's get started...improving your marketing and sales team’s effectiveness to give you back control of your business, so you can earn more and work less...

Hi Stephen Marino, with ActionCOACH - World’s #1 Business Coaching firm, successfully coaching thousands of business owners globally over the past 20 years through the numerous boom/bust economic cycles to overcome the time, team, money and systems obstacles that get in the way of predictable increasing profits and productivity.

How Aligned are Your Employees to Your Growth Targets? And What You Can Do About It

Is your business on track?  Yes, toward the double digit growth targets that you’ve set for increasing customers, revenues and profits.  If you’re like most business owners with 3 to 30 employees it’s the daily time, team, money and system challenges that get in the way of predictable increasing profits and productivity.

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Here’s a business tip that will test how well aligned your employees are to your growth targets:

1.  Ask each employee to describe how their specific job impacts customers, revenues and/or profits?  Now how does that description compare to their key performance indicators?

2.  How do their performance matchup to your expectations for the strategies employed?

3.  How big is the gap between where your are and where you want to be?  

4.  And finally, what gives you confidence the team and strategies you’ll employ will get you to your growth targets?

If you’re open to getting solutions that will overcome the time, team, money and system challenges and humble most business owners then let’s talk.

Call me today at ph:  972 709 6776 or eM:  StephenMarino@ActionCOACH.com

7 Sentences in 7 Minutes to Develop Your Marketing Plan

Here’s a simple 7 sentence marketing plan that can be done in 7 minutes…if it takes much longer reconsider the KISS principle. 

1.    Tells the purpose of your Marketing…to buy a client.  And the purpose of your SOCIAL media marketing…is to build a relationship.  How does it attract them and move them to be advocates and raving fans of your products and services?

2.    States the competitive advantage you'll emphasize.  What is the Solution to a Problem?

3.    Explains who your target audience is…Who are your core relationships?  Who do you know who?  Who do they know who?  Where to find the greatest quantity of those that go beyond want & need to MUST have!

4.    Lists the marketing tools you'll be using.  Which social media tools are applicable? Twitter, Facebook, LinkedIn, YouTube, Google+, eBlogger, etc…

5.    Explains your niche in the marketplace….Not competing on price.  Can increase price…Making it easy to do business with you – Removing Risk – Providing a great Guarantee

6.    Sets forth your identity to your customer.  What experience is created for them?

7.    States your marketing budget, expressed as a percentage of your projected gross sales.   

Completing these 7 sentences ensures your Marketing Plan is communicable and therefore implementable.

Want to know how to make this happen in your organization?  Contact me at StephenMarino@ActionCOACH.com or ph:  972 709 6776.  This is what ActionCOACH - Business Coaches do…Think Bigger, Insist on Win-Win, Be First to Inspire!