Showing posts with label Business Plan. Show all posts
Showing posts with label Business Plan. Show all posts

02 January 2014

Time is N:OW to Act

Whether you celebrated New Year's with fireworks or not, the time N:OW is to act.  Let's have the conversation that leads you to a commercial profitable business that works without you always being there.  

eM:  StephenMarino@ActionCOACH.com or ph:  972 709 6776

Yes, that's what ActionCOACH - Business Coaches do globally with over 12,000 clients per month.  It's time for you to accelerate your growth.

04 December 2013

7 Sentences in 7 Minutes to Develop Your Marketing Plan

Here’s a simple 7 sentence marketing plan that can be done in 7 minutes…if it takes much longer reconsider the KISS principle. 

1.    Tells the purpose of your Marketing…to buy a client.  And the purpose of your SOCIAL media marketing…is to build a relationship.  How does it attract them and move them to be advocates and raving fans of your products and services?
2.    States the competitive advantage you'll emphasize.  What is the Solution to a Problem?
3.    Explains who your target audience is…Who are your core relationships?  Who do you know who?  Who do they know who?  Where to find the greatest quantity of those that go beyond want & need to MUST have!
4.    Lists the marketing tools you'll be using.  Which social media tools are applicable? Twitter, Facebook, LinkedIn, YouTube, Google+, eBlogger, etc…
5.    Explains your niche in the marketplace….Not competing on price.  Can increase price…Making it easy to do business with you – Removing Risk – Providing a great Guarantee
6.    Sets forth your identity to your customer.  What experience is created for them?
7.    States your marketing budget, expressed as a percentage of your projected gross sales.   

Completing these 7 sentences ensures your Marketing Plan is communicable and therefore implementable.

Want to know how to make this happen in your organization?  Contact me at StephenMarino@ActionCOACH.com or ph:  972 709 6776.  This is what ActionCOACH - Business Coaches do…Think Bigger, Insist on Win-Win, Be First to Inspire!