How Would a 10% Change in Your Marketing Budget Impact Your Business?

How would a 10% change in marketing either up or down impact your business?  A quick poll done with 14 businesses owners with revenues less than $3.5 mm and 16 employees, believed that customers, revenues and profits would be impacted, somehow.  While a small poll, all owners agreed the impact should be known.  One owner laughingly summarized his answer with, "80% of marketing didn't work and didn't know which 20% did."

Without knowing your marketing numbers how do you know what to do more or less of?  Marketing budgets are the first to be cut because the right numbers are not gathered and a ROI can't be calculated.   Let's change that.

Marketing measurement builds respect, accountability, integrity, credibility, predictability and even likability.  If getting control of your marketing effectiveness hinders your business's growth, then let's talk.  As business coaches we ensure your marketing is an investment not an expense.