Logic Gets You Thinking...Emotion Gets You Acting - You Need Both!

If you're like most business owners, you're about actions.  Whether working with employees, engaging with prospective clients, seeking funding or ensuring performance, these conversations or meetings lead to doing.

Yet blind actions leads to chaos without prudent thinking.  So next time you're seeking to influence others, combine both.  Provide the discussion with logic to get them thinking on how to do the right things right.  And appeal to their emotions and passions so they feel the propensity to act on what they know and decided.  This combination of logic and emotion achieves more than what could be otherwise.

If you're facing challenges on how to approach your next sales presentation, team meeting or negotiation and want to brainstorm approaches to combine the logic and emotion to think and act, let's discuss how. 

Business Owners Rewarded for Value & Results vs.Time & Effort

Business owners recognize the two competing economies.  There is the "Time and Effort" economy which seeks security, predictability and stability.  A trade is made for an employees time and talent to be applied in a job.  This represents the preponderance of the workforce.  The other economy is defined by "Value and Results."  As an owner, your customers don't care how hard, long or stressed you work.  They expect the product or service promised on the other side of price.  Owners focus on the opportunity to delight customers as their reward.

What separates the two economies is the perception of "Risk & Reward."  The world rewards high risk and high reward.  Yet, business owners are some of the most cautious people I know.  They make a distinction between Risky and Risk.  Jumping out an airplane without a parachute is risky.  A trained jumper with equipment is less risky than driving.  Business owners assess risk - determine what they know and mitigate what they don't and prepare.

If you're a business owner preparing for new opportunities or reviewing your current direction, then let's talk.  We'll facilitate a brainstorm or strategy session to ensure you can make an informed decision and avoid risky.