Identify Why Your Marketing Leads Declined

Welcome to "Conversations Every Business Owner Must Have with Their Marketing and Sales team.  

When Marketing leads decline impacting sales, how do you to determine the cause and what to change?

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Whether you are a team of one or with several people dedicated to Marketing and Sales going through this evaluation will identify what to change.

Let's start by evaluating these 4 key areas...

1. Audience:  Start with your target audience...do you have your ideal customer, client, patient or member identified by demographic, psychographic and geographic characteristics?  These are the people that benefit the most by experiencing your products and services.  Can you describe them and determine where they are in the greatest number at the time they are most receptive to your offer?  The more you can segment this audience the more effective your marketing will be.  
2. Offer:  What is your company offering customers that fulfills a want, need, must have or unmet desire to engage them?  The offer must create an eager want to initiate their response so a conversation can start.   
3. Copy:  Does the marketing message resonate with your customer?  Is it in their language that lets them know, you know them, understand them, and demonstrate you're likable, trustworthy and credible?  Is your message delivered suitably for their communication style - visually, auditory and/or kinetically?  Is there sufficient evidence you're relating to them in their personally preference for social proof and logically? 
4. Distribution:  How and when are you reaching and connecting with your target audience?  For most businesses with less than 50 employees direct response, online, print, social media, networking and speaking are the likely cost effective choices vs. advertising.  

This evaluation identified where the likely shortcoming is.  Now you and your team can concentrate specifically on solutions and avoid the destabilizing blame, excuse and denial behavior that's detrimental to your business.  

Still stumped and want an outside perspective?  I'll offer you a free marketing and sales consultation?  Then contact me at  ph:  972 709 6776 or eM:  StephenMarino@ActionCOACH.com

Let's get your marketing and sales re-ignited so you can be more profitable and productive...