5 Ways to Prepare Your Marketing & Sales Team to Sell Your Brand

Business owners - how do your marketing and sales people describe your products and services?  Are they described in terms that address the customer’s fears, wants, needs and unmet desires?   

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Welcome to “Conversations every business owner has with their marketing and sales team.”  And today’s topic covers how your marketing and sales team communicates with your customers to find solutions.  Can your team describe all the different ways the customer can experience your company’s brand?   

Here are 5 questions to ask your marketing and sales team to discuss your products and services.  Improve performance here and you’ll make more sales...

1.   List the company’s range of products and services offered...this will spark an enlightening conversation

2.   How are the products and services offered and packaged to give customers choices for good, better, best options?  People are more likely to buy when they have options.  Step back look at the display offers.  Do the offers communicate easily the benefits, options, expectations and value to your customer?

3.   How do the sales people engage the customer to determine what problem needs to be overcome?  Do they share a story or follow an outline or script that lets the customer feel understood and appreciated and that you can help?

4.   How do the sales people present solutions to the customer?  How does the marketing and sales material enhance the buying experience?

5.   For your existing customers how do they learn of all your products and services after the first sale.  When do they learn of what else you could offer to delight them?

Review these questions with your Marketing and Sales team and you’ll improve the experience they give your customers and make more sales.  

If you discover the discussion was unsatisfactory, then let's talk.

Call me at ph:  972 709 6776 or em:  StephenMarino@ActionCOACH.com

Let's get started...improving your marketing and sales team’s effectiveness to give you back control of your business, so you can earn more and work less...

Hi Stephen Marino, with ActionCOACH - World’s #1 Business Coaching firm, successfully coaching thousands of business owners globally over the past 20 years through the numerous boom/bust economic cycles to overcome the time, team, money and systems obstacles that get in the way of predictable increasing profits and productivity.