Which is More Important - Entrepreneur's Character or Idea?

Whether you're the bank, an angel or venture capital investor which counts most, the entrepreneur's/business owner's character or their idea?  

View YouTube - What Counts Most - Character or Idea?

A big fallacy is people believing that if only they had one great idea the business takes care of itself.  Bill Gates developed someone else's idea into Microsoft DOS idea.  Steve Job leveraged Steve Wozniak's engineering prowess into Apple.  And if you look in the US Patent Office you'll find plenty of brilliant ideas that have gone nowhere without a person with the character to build success.  

Investors seek to understand the owner, their motives, beliefs, skills, values and identity.  They look into the owner's past performance and circumstances as to how they've overcome time, team, money and system challenges and still found success.  The investor is making money with money.  They want a commensurate risk/return "of" and "on" their capital.  They ascertain from the owner whether they will convert the investor's money into greater value.  

So before you seek an investor, work harder on yourself, your character than the idea - to be worthy of investment.  And if you're going to work harder, wouldn't you also want to work smarter?  

Just like any sports team with a coach they work smarter to achieve more faster than they would otherwise.  Is it any different in business?  

Do you believe that with an accomplished business coach would you get the know-how, insights to ask higher quality questions, improving your skills, impacting your beliefs and values about what’s possible which ultimately allows you to make higher quality decisions and take actions that move you to your goal of a commercial profitable business that works without you always being there?  And isn’t that why you started your business in the first place?  

Let's get started...give me a call today.  

ph:  972 709 6776  em:  StephenMarino@ActionCOACH.com