The 4 Business Principles as Powerful and Certain as Gravity...

The business-of-business has 4 timeless principles as powerful and certain as gravity.  Master them and you'll find successful, Ignore them and you'll perish.  It's that straightforward.  They work regardless of industry, size, intentions, geography, culture, economy, hard work, friendships, beliefs or intelligence.

1.   Money - what are the cash flow characteristics of the business, what is the cash gap between expenses and revenues and when and how do you break-even and make a profit?  

2.  Productivity - how effective and efficient are your systems and team delivering your products and services?  

3.  Delivery - how consistent is the business delivering your products and services on time, to spec and on budget after a sale is made? 

4.  Purpose - does the direction of the business and who it serves fulfill the vision, mission and values of the owner?

The good news is just like gravity we know how to master them.  If you are seeking faster ways to master these principles, then let's talk.

Call me at ph:  972 709 6776 or em:  StephenMarino@ActionCOACH.com

Let's get started giving you back control of your business, so you can earn more and work less... 

How to Measure Whether You are Busy vs. Productive...

There's not a business owner, operations manager, marketing or sales manager that doesn't tell me they are busy.  But the business-of-business is not busy-ness, it's productivity.  A better question is how productive are you?  And if the answer given is vague and not specific meaningful and valuable then how are you going to improve?

Here's a table of specific activities that count as productive depending upon your role.  How do you measure up?

Role		Productive Activities
Business Owner	Generating Revenue	Reducing Expenses	Improving the Team
Operations Manager	Producing and delivering products and services on time, to specification and on budget every time	Reducing Expenses	Seeking ways to systematize the routine and humanizing the exception
Marketing & Sales Managers	New customers:   Attracting, presenting and following up...	Existing Customers:  Increasing average dollar sale and number of transactions.  Increasing lifetime value of customer	Reduce the acquisition cost of a customer
Administration, Finance & Logistics	Delivering all back-office actions within budget, specifications and on-time every time	Systematizing the routine and humanizing the exception	Reducing overhead expense
Everyone	Create a customer experience such that they become Raving Fans

If you and your team are having questions about busy vs productive, then let's have a conversation.  This is one of the things ActionCOACH Business Coach's do  - improve productivity.  Call me at ph:  972 709 6776 em:  StephenMarino@ActionCOACH.com