What Level Business Do You Operate? And What You Can Do to Move Up

Business Owners – Do you notice the term “take your business to the next level a lot?”

What does that mean?

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It assumes clarity on where you are, where you’re going, as well as, the resources and time to get there.  If you’re like many of the thousands of business owners ActionCOACH has coached over the past 20+ yrs, you'll be interested in these 3 significant findings…

First, we have general agreement that the goal is…

“to create a commercial profitable business that ultimately works without the owner always being there.”  

What was vague were the intermediate levels to achieve this?  Vagueness created reservation, doubt and maybe fear, thus kept you from achieving the critical mass necessary to accelerate you and your business forward.  You end up languishing - taking longer, working harder and incurring too much debt and stress along the way.

Second finding was that most owners believed they really deserved better for the energy, money and time they committed.  Their families especially believes this.

Finally, when asked are they open to accelerating their growth - less stressfully?  Most were initially curious and appropriately skeptical yet eager to know more…

Hi this is Stephen Marino - ActionCOACH - The Worlds #1 Business Coaching Firm.  And for the past 21 years, through numerous boom/bust economic cycles, we’ve successfully coached thousands of business owners.  Specifically coaching owners globally between ~$1 mm to ~$9 mm revenues with 3 to 45 employees…through our 6 levels of business development in dozens of industry segments, with all types of business owner personalities from over 800 offices around the globe.

So we know this path works.  

I’ll share how in a coaching relationship we mitigate the time, team, money and systems obstacles that get in the way of predictable increasing profits and productivity.

Here are the 6 levels to your “commercial profitable business what works without you.”

What level business do you operate?

I’ll share the 6 levels, starting with top level 6 – Results because that’s where we want to be and work backwards down to level 1 - Mastery.

Watch for the level that's most descriptive of your current situation.

When I’m finished, you’ll know exactly where you’re starting and how much further it is to the profitable business that works without you.

The top level is Level 6.  It's a RESULTs business.

The business operates “for” the owner, without the owner working “in” the business.

The RESULTs are so stellar you have freedom of choice, lots of dividends, discretionary time and operational capabilities to expand, diversify and/or replicate…

And when the decision to transition from the business comes, you earn the premium valuation.

At Level - 6 Results, you’re feeling great and have lots of options.

Congratulations if this is where you operate.

Otherwise, you may be at a level 5 business…

A Level 5 business is at the Synergy Level with a COO, President or GM conducting the day-to-day business.

At Synergy the Owner/Operator does only what they are genius at…

Sound like you?  Great.

If not, then you may operate at Level 4?

Level 4 is a TEAM Level business – where your team makes decisions in your economic and customer interests.

There is strong leadership, a common goal, rules of the game, action plan, initiative expected and 100% team inclusion and participation.

At Level 4 – Team, business is fun.  You’re surrounded by a high quality team.

Not you, then you may be at Level 3…

Level 3 – business level is at LEVERAGE for maximum productivity and effectiveness.

The routine is systematized and exceptions are humanized.

A vision, mission, values, SMART goals, KPI’s, position agreements, procedures for marketing/sales, operations, admin/log/finance/IT, customer retention and management are all documented.

It's a great feeling knowing that once a sale is made it’ll be delivered on time, spec, budget and wow!

Every time!  

Not at this level then you may be at level 2…

Level 2 – business is at NICHE Level.  It has predictable cash flows generated from marketing and sales.

The customer experience delivered differentiates you from the competition.

You’re not competing on price.  You have a great guarantee.  It’s easy to do business with you.

You’re attracting more and more new customers and retaining your existing customers longer.

You measure and test all strategies for lead generation, conversion rates, number of transactions, average dollar sale, and your margins.

Your marketing machine is generating more leads than you can handle.

You have a predictable rewarding sales process.  

You know your customer acquisition and retention cost and their lifetime value.

Level 2 Niche gives you confidence in your future.

Not at this level, then you may be at level 1…

Level 1 – Business has MASTERY of the fundamentals.

A compelling direction, why you’re in business and control of your money:  a budget, cash flows, break-even, margins and…KPI’s, capability of delivering as promised after the sale and wisely uses the owner/operator’s time.

At this level you experience being God-like as described in Genesis…“And saw that it was good” going from chaos to control.

Which level was most descriptive of where you’re at?

Regardless of where you're starting...Here’s your way to close the gap between your current level and the level you want to be.

It starts with us having a conversation and sharing information about the level business you operate today. We’ll invest time and energy to know each other.  We’ll exchange information on the phone, FedEx, email and web about who I am and ActionCOACH while I gain insights from you about your business.

If we both decide we want to know more we’ll invest another 60 to 90 mins one-on-one for a business diagnostic, with your key decision makers, likely at your business location, to assess solutions and options.

The business diagnostic is a complementary session.

We seek understanding at what level the business is operating at today, your objectives, what’s working and where are the shortcomings. 

Only now we’re ready to assess strategies to move you forward…

And, we’ll even take this discussion to the crucial next step of quantifying the benefit of increasing the number of customers, revenues and profits by working together in a coaching relationship.

How encouraging is that…?

Do we guarantee our work? 

Short answer is “Yes.”

You do your part and I mine. And if in the first 17 weeks you don’t receive at least a benefit greater than the investment in coaching…the next 17 weeks are free.

So you can see why I’m selective about who I coach?

Because you control my reputation which I’ve kept unblemished for 15 years. And that’s all I have.

And professionally, if we both don’t see at least double digit increases in customers, revenues and profits or major freeing up of your time and stresses then we’re not likely to to proceed forward.

There are several coaching options from our flagship one-on-one coaching to group coaching, workshops and seminars, digital and book libraries on the 6 levels.

There’s even a special projects coaching option.

Now we’re in a position to make an informed decision on whether working together is mutually beneficial.

I can determine whether I can help you and you can determine if coaching is right for you.

Now you know what it means to take your business to the next level. Let’s get started…

Call me at ph:972 709 6776 or

eM: StephenMarino@ActionCOACH.com
It’s that simple. 

For those that say you’ll think about it… 

Think about this…

If you continue working harder and longer, are you likely get any special heroic recognition from your banker, your spouse, your accountant, your kids or your attorney by running your business through back-breaking work and long hours…?

Do you have every right to expect and achieve your goals as fast and least stressfully as possible?

Finally, as you reflect on these questions can you think of any good reason to operate a business in Texas and lack the knowhow, accountability and motivation to move to the next level?

Let’s get started…

Your business coach…
Stephen D. Marino

Master License Partner - OneCo

Ph: 972 709 6776

Em: StephenMarino@ActionCOACH.com