26 April 2013

How to get Your Plans, Goals & Actions Landing in Fair Territory



Every baseball season - owners, general managers and coaches are setting a vision, making plans, setting goals and implementing action. Few know this better than Ranger's GM - John Daniels, CEO - Nolan Ryan and Coach - Ron Washington. You can see their concern when they heard your business was not registered for this Massive Action Day, yet!


Here's the workshop that gives you the confidence and conviction on how you'll achieve your productivity and profit goals these next 90 days and beyond.

The Ranger Ballpark venue was selected to see yourself in a championship environment, to step outside your day-to-day perspective and to surround yourself with like minded business owners & top business coaches focused on your growth.

Do you know of a single successful business owner who isn’t GOAL directed, persistently measuring, perfecting and re-directing their efforts?  When your GOALs remain in your heart and head, how much chance is there of achieving them in the shortest amount of time and energy?  And if you are one of the select few with written goals, are you holding yourself accountable to doing the small things today that get you to your BIG dreams of tomorrow?

So let’s get started...! Register Here

Yes!  I’m taking control of my business.  Sign me up for the Massive Action Day - 90 Day Planning Workshop – Playbook for My Business. I’ll prioritize this time to step out of the business and get focused.  I’ll participate with a group of like-minded business owners and experienced business coach committed to moving my business forward.  No more procrastination, no more excuses, I’m ready to take ownership of the company’s performance and have an incredibly successful 2013.  

After each 90 Day Planning Session I’ll leave with the right specific actions in each of the following areas:

 
Level 1: Mastery - Time, Delivery, Processes, Purpose and Money - Move from Choas to Control
Level 2: Niche - Attracting and Keeping Customers, Easy to Buy from you with Iron Clad Guarantee - Not Competing on Price
Level 3: Leverage - Systematize the Routine for Effiiciency - Humanize the Exception. Production On Time, Spec, Budget and Wow - Every Time
Level 4: Team - From Employees to Team - Team Makes Decisions in Interest of Owner
Level 5: Synergy - Well Oiled Machine - Sustainable Growing Cashflows. Owner Works "On" the Business. GM/Pres/COO is doing the Day-to-Day Operations
Level 6: Results - Business Works "For" the Owner. Gains Freedom, Capability, Opportunity & Growth

There are various ticket options so you can bring your team and get results faster as well as invite others.  I know the investment amount is not an issue at $395…because as usual, I give you my Iron Clad Guarantee that if you participate - you'll leave energetic, passionate, enthusiastic, self-directed, prepared, focused, supported, systematic, timely and proactive. If you continue to feel drained, directionless, pessimistic, vague, reactive, impulsive, critical, haphazard, scattered and hesitant or just plain dissatisfied - you can just stand up and walk out with a refund…

For every business owner, vendor or client you refer, I'll refund you $100 off your ticket and they'll receive $100 refund off their ticket too. There's no excuse to operate a business in Texas and not have plans to achieve your goals.

There is a Prep Pack that requires you to think about your business ahead of time so that you can get the most from this Massive Action Day. We're also going to remain there for lunch on us as we maximize our time.

Here's what other business owners have stated about their experience from the Massive Action Day...Click Here

Yes, taking massive action is optional but getting more productive and control of your business is not.  Investing in yourself and your team is a surefire way to get your business on the track to more productive time and personal gratification.
 

Click here and start hitting, scoring and playing solid defense for more customers, revenues & profits - Fair Ball!

How Many Impressions Does It Take?


How many marketing touches does it take to affect buying preferences and to increase your brand preference?  The answer is more than you think.  Here's an old marketing piece sighting how people react to marketing.   It goes like this:

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time, they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder that they be missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how this company is paying for all those ads.
The twelfth time, they start to feel the product has value. 
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time, prospects see the ad; they buy what it is offering.

Thomas Smith (published in 1885)

As much as things change over the course of a century, many things stay the same as well.

16 April 2013

Fallacy of the Social Media Boom...

If you're like most small business owners, you're being approached by social media evangelist claiming the demise of your business without Facebook, Twitter, LinkedIn and Google +1 marketing strategies.  The premise is everyone is doing it, the start-up costs are nominal and you're going to loose out to those that do.  Well let's test the premises.

1.  Everyone is doing it.  The social media info graphs show phenomenal growth over the past few years.  Yet my non-scientific study of nearly 900 business owners inclusive of B2B and B2C in the DFW area, with revenues less than $3 mm, with 3 to 35 employees and in business at least 2 years revealed few had social media accounts much less a company strategy.  Many still didn't have any web presence at all.  The alarming finding what that less nearly 20% didn't even answer the phone with a high percentage going to a boring voice mail.  How much business is being missed here?  Technology may be a help with call forwarding to a cellphone.  People still want to talk to a human being first.  The first question is where are your customers in the greatest quantity?  Ask whether there is sufficient market penetration to merit the investment?  Or recognize you're going to invest a lot to pioneer this effort.  

2.  The start up cost are nominal.  Partially true.  To open an account it is without a monetary cost.  Next comes the smarts and labor required to put relevant, timely and valuable content into numerous social media platforms.  By the way, you need to tailor your content and for each site differently so that the message is suited to each social media's purpose.  For instance...you Tweet - "I'm eating donuts,"  Facebook - "I like donuts,"  LinkedIn - "Eating donuts is one of my skills."  Google +1 - "I am a donut eater and I have the data to prove it."  This is worst than grammar class congregating verbs back in the day.  This initiative requires a lot more energy to inform, attract and edu-tain long term.  How would this work enhance new or existing customers?  Is there a ROI - if so is it near or long term?  

3.  You're going to loose out to those that do.  Well who is making money today applying social media?  I'm told this is not the right question.  This is all part of brand building and takes time.  Okay.  Most business owners are seeking to delight their customers.  If you can enhance the experience with social media go for it.  Just go into this with your eyes wide open and make the judgement call when to get apply the resources to be effective in social media. 

Social media is here to stay.  It is growing fast.  Learn enough to assess if your customers are there before investing.

15 April 2013

Why Goals...


Let me see your current list of goals.  No list?  I can guess your bank account, stress level, overall level of happiness.

Your list of goals defines your future.  Ask yourself what has to happen for you to feel happy about your progress in the next 36 months?  That list will become your future state.  The equation is simple - fuzzy goals equals fuzzy results.

"If you go to work on your goals, your goals will go to work on you. 
If you go to work on your plan, your plan will go to work on you. 
Whatever good things we build end up building us."  Jim Rohn - Business Leader


Do you believe that life - professional & personal - is by design, not by coincidence or accident.  This implies you have a lot more control and thus responsibility than you thought or acknowledge and may be difficult to accept.  But it's true.  Goals call your attention to a resource - your imagination and starts you thinking about your future – near, mid and long term.

Goals are like a magnet.  They pull, and the stronger they are, the more purposeful they are, the bigger they are, the more unique they are, the stronger they pull.  When the going gets tough they pull you through the tough times.  When the goals are big and your reasons why big then the how gets easier.  Making them achievable requires a high level of desirability and believably.  You overcome the internal fears and obstacles that will come up.  All of us face resistance.  It’s how we overcome that resistance that determines our character.  Life's events do not determine the man.  Life events simply reveals the man.  So let's choose our what you want to HAVE in your life, decide what you're willing to DO and ensure it's the person you want to BE.

Do you see yourself successful and fulfilled because of these goals?  If not reset them.    You have more control than you may believe.  

Want to discuss this concept about how much more control you have with GOALs than you thought, have a conversation with your ActionCOACH business coach.  

12 April 2013

How to Avoid the 7 Habits of Hightly "Ineffective" Business Owners...


Business Owners, GM's, Entrepreneurs, Sales Teams...

  1. Having BIG plans…taking little action
  2. Reacting constantly to urgent unimportant tasks…allowing the momentum of the day to consume your attention and money
  3. Being too busy to plan…no appreciation of the value of your time
  4. Believing everything is important…being drained emotionally & physically going nowhere
  5. Having fuzzy goals…and getting fuzzy results
  6. Getting snarled in the detail and complexity…so nothing gets started  
  7. Having no accountability to your dreams…delaying dreams often denies them

You have the best intentions of avoiding these 7 habits but...how often have you fallen victim to them and failed to convert your goals into an implementable plan.  We all have.  That’s why I'm inviting you to our personal Massive Action Day (MAD 90) so that you can get Massive Results in the next 90 days. 

Imagine converting all the things you know you should be doing and prioritizing them so you can actually do them?  You’ll gain control of your time and convert your aspirations for more time and money the next 90 days into the present.  In this one MAD 90 day you’ll stop procrastinating and begin implementing.    

This is a full day intensive workshop to get your best plans documented so you can achieve more in 90 days than most business teams do in a year.  We’re confident of that because we’re coaching you all along the way.  It’s only a month away at:

The Ranger Ballpark in Arlington - May 14th, 2013


You’ll meet other business owners that are working or have worked though similar challenges that you’re facing and/or you may be able to help them overcome challenges with your solutions. 

Yes - this MAD 90 day is optional but getting control of your business is not.  Missing this one day is simply a bad idea. 

As usual, I give you my Iron Clad Guarantee if you are not satisfied with the content by noon you can just walk out with a refund.  You keep the "Preparation Pack" and MAD 90 Playbook materials and even stay for lunch.    

11 April 2013

What are the 5 Questions That Earn You the Right to Sell?

How many sales meetings with business owners are focused on what you have to offer rather than how to make them more money, surround themselves with higher quality teams and/or systematize the business to work without them?  Answer - too many.

View YouTube Presentation

Here are 5 Questions that will earn you the right to sell.  

Ask questions about their situation and what's most important to them. For instance...
  1. What's their #1 priority?  
  2. Why that one? Who's working on it? How long has it been this way? What have they tried?  Getting the results that they expected?
  3. Is this important to them? Why?
  4. What are the consequences of not having this? Why?
  5. Does this concern you?
It's only after you've listened, shown you understand and demonstrate you appreciate their situation will you be able to ask the question that will move the conversation forward... "Are you open to solutions?"  It's only at this point are they receptive and you know exactly how to position what you offer to solve their problem.

If you've like most business owners with sales team falling short of goals, then lets have a conversation to turn this around.


ph:  972 709 6776  eM:  StephenMarino@ActionCOACH.com

10 April 2013

Massive Action Day - 90 Day Planning Workshop - Playbook for Your Business - Testimonials

Massive Action Day - 90 Day Planning Workshop Testimonials - "The Playbook for Your Business"

These Business Owners converted their intentions and aspirations into Massive Results ... more Profitability and Productivity!

“ When I went to work on my goals go to work for me. The more frequently I read them, the faster they happen. Get some help with them.  When I achieve them – I set new ones.  Life is hard by the yard … but a cinch by the inch.” WB Real Estate Broker 

 "When it was all said and done....more was said than done...in my business, so I enrolled in MAD 90 to move forward and I’m pleased I did.  I’ll see you in 90 days with MASSIVE results.”  Paul Avins – Professional Services Firm
“MAD 90 workshop is mandatory for any serious business owners. These SMART goals will help me budget my time and energy more effectively.” Jim Goon – Geeks on Call, Frisco
“Really helped us put the vision for our business on paper. Before MAD90 our vision was not tangible because we had not taken the time to get it out of our heads and into an action plan. Thanks Action for helping us move our business forward!!” T.S. & S.B. - Splish Interactive
“Planning is a must for any business owner who really wants to achieve their goal.  It also helps moving forward in a clear direction, and to a place we choose to be.” George Daves & Steve Ayles – Calidad Industries
“It’s taking a big Picture look at how the last period has gone and how to use those experiences, success and failure to spring board into the next 3 months.” David & Kelly Parnham – The Vege Man
“MAD90 set and clarified my direction.  I have new possibilities. I was limited by my past. MAD90 gives me a new beginning.” Harriett K. Gibbe – HKG Productions & Entertainment – Dallas


Warning:  "This message is to those that think you have goals and plans but don't have them written down.  You are deluding yourself.  You're robbing yourself of your future.  You can't efficiently make your business dreams real until you have a written ActionPLAN.  I believe this so fervently that I'll give you may IRON Clad Guarantee that if you don't see the value, I'll refund your tuition!"  Your Coach - Stephen D. Marino


Join us for the next Massive Action Day from The Ranger Ballpark in Arlington - Tue, May 14, 2013

Details here

Coaching You to be TexasRICH - Think Bigger, Insist on Win/Win, Be First to Inspire!

















Massive Action Day - 90 Day Planning Workshop - Playbook for Your Business


Massive Action Day - 90 Day Planning Workshop - Playbook for Your Business
The Ranger Ballpark in Arlington


Massive Action Day - Your 90 Day Planning Session - The Business Road Map



*|FNAME|* - You are invited to participate...

Business Owners, Executives & Sales Professionals look at your business from this view...
How's Your Hitting, Scoring & Defense - Customers, Revenues & Profits?
Time to get away from the office and into The Ranger Ballpark for a refreshing perspective on how you're going to achieve your double digit growth GOALs this quarter and beyond.

Do you know of a single successful business owner who isn’t GOAL directed, persistently measuring, perfecting and re-directing their efforts?  When your GOALs remain in your heart and head, how much chance is there of achieving them in the shortest amount of time and energy?  And if you are one of the select few with written goals, are you holding yourself accountable to doing the small things today that get you to your BIG dreams of tomorrow?

Here’s how to convert your next 90 day goals from intentions and aspirations into highly desirable, 100% believable and empowering reasons consistent with why you went into business originally – “To Create A Commercial Profitable Business That Ultimately  Works Without YOU…!”

So let’s get started...!

Yes!  I’m taking control of my business.  Sign me up for the Massive Action Day - 90 Day Planning Workshop – Playbook Book for My Business. I’ll prioritize this time to step out of the business and get focused.  I’ll participate with a group of like-minded business owners and experienced business coach committed to moving my business forward.  No more procrastination, no more excuses, I’m ready to take ownership of the company’s performance and have an incredibly successful 2013.  

After each 90 Day Planning Session I’ll leave with the right specific actions in each of the following areas:
Level 1: Mastery – Time, Delivery, Processes, Purpose and Money – Move from Chaos to Control
Level 2: Niche – Attracting and Keeping Customers & Easy to Buy from You with an Iron Clad Guarantee – Not Competing on Price
Level 3: Leverage – Systematize the Routine for Efficiency – Humanize the Exception - On Time, Spec, Budget & Wow - Every Time
Level 4: Team – From Employees to Team – Team Makes Decisions in Interests of Owner
Level 5: Synergy – Well Oiled Machine – Sustainable Growing Cash Flow.  Business Owner Works “ON” the Business. The GM/Pres/COO doing the day-to-day
Level 6: Results – Business Works “FOR” the Owner - Owner Gains Money & Time

There are various ticket options so you can bring your team and get results faster as well as invite others.  I know the investment amount is not an issue at $395…because as usual, I give you my Iron Clad Guarantee if you’re not satisfied with the content you can just stand up and walk out with a refund… An early Bird rate of $100 off regular pricing in effect till April 16th.

Yes, taking massive action is optional but getting more productive and control of your business is not.  Missing this Massive Action Day is simply a bad idea.  Investing in yourself and your team is a surefire way to get your business on the track to more productive time and personal gratification.  


Here's what other business owners that participated with ActionCOACH - The World's #1 Business Coaching Firm had to say about their Massive Action Day experience...

After this Massive Action Day, you'll know your team has a playbook for more customers, revenues and profits - Play Ball!




May, Tuesday
08:30 am - 04:00 pm

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